Digital Advertising in India: Checkpoint 1

Quick checkpoint - five questions on digital advertising in india.

Question 1 of 5 What does CPM stand for?

Customer payment method Cash per month Central purchase model Cost per thousand impressions

It's common for awareness ads.

Question 2 of 5 Which two firms dominate digital advertising?

Tata and Reliance Netflix and Hotstar Google and Meta Zomato and Swiggy

CCI has investigated their practices.

Question 3 of 5 What law requires consent for personal data in India?

Companies Act Digital Personal Data Protection Act, 2023 GST Act FEMA

It shapes targeting.

Question 4 of 5 What is retail media?

Outdoor ads Ads in newspapers Radio ads Ads sold on shopping platforms

Shoppers are close to buying.

Question 5 of 5 What is ad fraud?

A tax scam A type of banner Fake clicks or views by bots A bank rule

It wastes advertisers' money.

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