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Checkpoint quiz · Technology & the Digital Economy

Technology & the Digital Economy: Checkpoint 3

Covers digital piracy and intellectual property, the attention economy, cloud computing, and digital advertising.

Five questions on the final four lessons: digital piracy and intellectual property, the attention economy, cloud computing, and digital advertising.

Question 1 of 5 Why is a digital song or movie file described as a 'non-rivalrous good'?

Because it has no economic value Because one person's copy doesn't reduce anyone else's ability to also have a copy Because it can only be owned by one person at a time Because it costs the same to produce as a physical good

Question 2 of 5 Why does intellectual property law exist for digital goods?

To make digital goods more expensive to produce To create artificial scarcity so creators can recover the cost of making the work To prevent any copying under any circumstances To guarantee every creator becomes wealthy

Since digital copies cost almost nothing to reproduce, legal protection restores the incentive to create by preventing free copying.

Question 3 of 5 In the attention economy, what makes attention 'scarce' in the economic sense?

Attention can be saved and reused later There is a fixed, limited amount of it available each day, and using it on one thing means not using it on another Only wealthy people have attention worth competing for Attention has no relationship to advertising revenue

Question 4 of 5 What is the main economic advantage of cloud computing over owning physical servers?

It eliminates the need for any advertising It turns a large fixed cost into a flexible, pay-for-what-you-use cost It is always the cheapest option regardless of company size It removes the risk of vendor lock-in entirely

Question 5 of 5 What happens during real-time bidding in digital advertising?

Advertisers negotiate a fixed yearly contract with a publisher An automated auction decides which ad to show a specific viewer in a fraction of a second Users bid on which ads they want to see A government agency sets the price of each ad

The instant a page loads an ad slot, advertisers submit automated bids for that specific viewer, and the auction resolves before the page finishes loading.

← Back to The Economics of Digital Advertising Next lesson → The Economics of the Creator Economy

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