E-Commerce and Quick Commerce in India
Flipkart, Amazon and the Walmart Deal
Flipkart and Amazon dominate, and Walmart bought a majority of Flipkart in 2018 in one of the largest e-commerce deals.
Two big platforms lead the market.
Flipkart
Founded by Sachin Bansal and Binny Bansal, it grew into India’s largest domestic e-commerce firm.
Amazon
Entered India in 2013 and invested heavily in warehouses and logistics.
The deal
In 2018 Walmart bought about 77 per cent of Flipkart for around $16 billion.
Competition
Both spend heavily on discounts, advertising and delivery, and both face regulatory scrutiny.
A festival sale
During the festive season, both platforms hold big sales to attract customers.
Believing the giants have no rivals
Meesho, Myntra, Nykaa and others compete strongly.
Key takeaways
- Flipkart and Amazon lead.
- Walmart bought Flipkart in 2018.
- Competition uses discounts and logistics.
- Regulators watch them.
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