E-Commerce and Quick Commerce in India
Meesho and Social Commerce
Meesho grew by letting small resellers sell through WhatsApp and social media with no commission, reaching customers in smaller towns.
A different model reached new customers.
The idea
Meesho lets individuals, many of them women, resell products to their social contacts.
Zero commission
It attracted sellers by not charging a commission, earning through advertising and logistics instead.
Low prices
Its catalogue focuses on cheap, value-oriented products.
Reach
Most users come from smaller cities and towns.
A home reseller
A homemaker shares a catalogue on WhatsApp and earns a small margin on each order.
Assuming e-commerce serves only big cities
Value-focused platforms reach smaller markets.
Key takeaways
- Meesho enables reselling.
- It charged no commission.
- It focuses on low prices.
- It serves small towns.
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