E-Commerce and Quick Commerce in India
ONDC: An Open Network for Commerce
The Open Network for Digital Commerce aims to let any buyer app connect with any seller app, reducing dependence on big platforms.
An attempt to do for commerce what UPI did for payments.
Concept
ONDC is a set of open protocols so buyers and sellers on different apps can transact with one another.
Launch
It began operating in 2022 with pilots in several cities.
Potential
Small sellers could reach customers without joining a single platform.
Challenges
Building volume, ensuring quality and getting consumers to use new apps are hard.
Like UPI
Just as any UPI app can pay any other, an ONDC app can buy from any seller on the network.
Assuming ONDC has already replaced large platforms
It is still small.
Key takeaways
- ONDC uses open protocols.
- It began in 2022.
- It could lower platform dependence.
- Scaling is difficult.
No recording for this one yet - EconReader can read it aloud for you.