E-Commerce and Quick Commerce in India
Rules on Discounts, Data and Competition
Regulators have examined deep discounts, exclusive deals and use of seller data, and the government has tightened consumer protection rules for e-commerce.
Rules try to keep the market fair.
Discounting
Deep discounts funded by investors can hurt rivals, and regulators have investigated.
Exclusivity
Rules restrict platforms from selling goods from firms they control and from forcing exclusive deals.
Consumer rules
E-commerce rules require clear return policies, grievance officers and origin labelling.
Data
Concerns exist about platforms using seller data to compete with sellers.
The competition regulator investigates whether a platform favoured certain sellers.
Rules exist for refunds and complaints.
- Deep discounts are scrutinised.
- Exclusive deals are restricted.
- Consumer rules protect buyers.
- Data misuse is a concern.
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