Edtech in India
The Pandemic Boom
When schools closed in 2020, online learning surged, and edtech companies raised billions and expanded rapidly.
A once-in-a-lifetime opportunity.
Demand
Millions of students moved online.
Funding
Investors poured money into Byju’s, Unacademy, Vedantu and others.
Valuations
Byju’s reached a valuation of about $22 billion in 2022.
Spending
Firms spent heavily on advertising, celebrity endorsements and acquisitions.
A cricket sponsor
Byju's became the sponsor of the Indian cricket team's jersey.
Assuming pandemic demand would last
Schools reopened.
Key takeaways
- School closures boosted edtech.
- Funding flowed in.
- Valuations soared.
- Spending was heavy.
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