OTT and Streaming in India
How Global Streamers Entered India
Netflix arrived in 2016, Amazon Prime Video in the same year, and local platforms like Hotstar and Voot grew alongside.
A crowded market opened quickly.
2016 wave
Netflix and Prime Video launched in India in 2016, the same year cheap mobile data arrived.
Local players
Hotstar, SonyLIV, ZEE5, Voot and ALTBalaji offered Indian content.
Originals
Shows such as Sacred Games (2018) put Indian originals on the world map.
Investment
Global firms spent heavily on Indian content and marketing.
An Indian original
A crime drama made in India finds viewers around the world.
Believing streaming began only after the pandemic
It started earlier and accelerated then.
Key takeaways
- Netflix and Prime Video launched in 2016.
- Local platforms grew too.
- Originals gained global audiences.
- Spending was heavy.
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