OTT and Streaming in India
What OTT Streaming Is
Over-the-top platforms deliver films, series and live sports over the internet, bypassing cable and satellite operators.
OTT stands for over-the-top: video services delivered directly over the internet, without a traditional cable or satellite platform.
Models
Subscription video on demand (SVOD) charges a monthly fee; ad-supported video on demand (AVOD) is free with ads; many services offer both.
Devices
Smartphones, smart TVs and streaming sticks.
Why it grew
Cheap data, cheap phones and a wide catalogue of content on demand.
A phone screen
A commuter watches an episode on a mobile phone on a train.
Assuming OTT means only Netflix
Many Indian and regional platforms exist.
Key takeaways
- OTT delivers video over the internet.
- SVOD and AVOD are the main models.
- Phones are the main screen.
- Cheap data drove growth.
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