India's Fragrance Economy
Fragrance Exports
How India exports incense, essential oils like mint and lemongrass, and attars, and how quality standards and branding could raise export values.
India exports many fragrance products.
Products
- Agarbatti to the US, Africa and elsewhere.
- Essential oils: mint, lemongrass, citronella.
- Attars and perfumes.
Value addition
India often exports raw oils that are made into branded perfumes abroad.
Standards
Buyers require purity tests and certifications.
Aroma Mission
The CSIR Aroma Mission (2016) promoted aromatic crops like lavender in Jammu and Kashmir.
Purple revolution
Lavender farming in J&K’s Bhaderwah was called the “purple revolution”.
The lavender farm
A farmer in Bhaderwah switches from maize to lavender, earning more from oil sold to perfumers.
Thinking India exports only finished perfumes
It mostly exports raw oils.
Key takeaways
- India exports incense and essential oils.
- Raw oils are made into perfumes abroad.
- The Aroma Mission began in 2016.
- Lavender farming grew in J&K.
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