India's Fragrance Economy
Fragrance: Recap
A recap of India's fragrance economy.
India’s fragrance economy blends tradition and modern markets.
Module recap
- Fragrance spans incense, attar and deodorants.
- Kannauj makes attar.
- Agarbatti employs many women.
- Bamboo stick imports were curbed.
- Sandalwood control backfired.
- Jasmine prices swing.
- Deodorants grew with ads.
- F&F firms create scents.
- India leads in mint oil.
- Puja products are branded.
- Exports are mainly raw oils.
Lesson
Value addition can raise earnings from India’s aromatic resources.
The scent chain
Mint grown in UP ends up in toothpaste around the world.
Thinking fragrance is a niche industry
It supports many livelihoods.
Key takeaways
- Fragrance supports many livelihoods.
- Traditional crafts face competition.
- India leads in mint oil.
- Value addition is the opportunity.
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