Reviews, Ratings and Trust
Rules on Reviews and Consumer Protection
Regulators require honesty in reviews and have moved against paid endorsements without disclosure.
Legal safeguards.
Disclosure
Sponsored or incentivised reviews must be disclosed.
India
The consumer protection authority and advertising standards council warn against misleading reviews.
Abroad
The US FTC and EU have banned fake reviews and paid testimonials without disclosure.
Enforcement
Penalties can be applied to businesses and platforms.
A hidden sponsorship
An influencer's review is found to have been paid but not disclosed.
Assuming reviews are outside the law
Rules apply.
Key takeaways
- Disclosure is required.
- India's regulators act on fake reviews.
- Other regions ban them.
- Penalties can apply.
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