Reviews, Ratings and Trust
Marketplaces, Sellers and Search Rankings
On platforms like Amazon and Flipkart, reviews affect search rankings, so sellers work hard to improve them, sometimes unfairly.
Stars move sales.
Ranking
Products with more and better reviews appear higher in search.
Conversion
More reviews mean more buyers click ‘buy’.
Incentives
Sellers offer freebies for reviews, which may violate platform rules.
Ads
Sponsored placements also affect visibility.
A review request
A seller includes a card asking for a five-star rating in a package.
Assuming the top result is the best product
Rankings mix quality and ads.
Key takeaways
- Reviews drive rankings.
- More reviews boost conversion.
- Incentivised reviews are risky.
- Ads also affect visibility.
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