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Reviews, Ratings and Trust

How to Read Reviews Wisely

Look at many reviews, read the middle ratings, check recent dates and be sceptical of extremes and repeated phrases.

A checklist for buyers.

Sample

Don’t rely on a handful of reviews.

Middle ratings

Three- and four-star reviews often contain balanced detail.

Dates

Recent reviews reflect current quality.

Red flags

Very similar wording, unverified buyers and sudden bursts of reviews.

A cross-check

A buyer compares reviews on two sites and finds the same complaint about a defect.

Judging by the first review you read

Sample widely.

Key takeaways
  • Read many reviews.
  • Middle reviews are informative.
  • Check dates.
  • Watch for red flags.
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